This is a screencast of YouTube’s great new metric, Hot Spots which lets you see what parts of your videos connect with viewers and which parts don’t.
This is a screencast of YouTube’s great new metric, Hot Spots which lets you see what parts of your videos connect with viewers and which parts don’t.
5 Comments
Very cool! Thanks for letting us know about that.
yay. now i can focus-group my personal work.
Daniel, I don’t think you have to look at it like a focus group. My theater company used to have a guy who’s plays I thought were brilliant but were always poorly attended and caused at least one person to leave the theater during the performance. It never changed his shows one bit but it was interesting to compare where people left the performance.
I love the idea, but I’m still wondering what/how the upswing represents. Rewinding, yes, but something could be just amazing - but I watch straight through. The metric doesn’t capture that.
Amusingly, it will be great at figuring out when people *leave*, but not why they stay…
I think it means, compared to other videos of the same length, the hot side of the graph says you are retaining more viewers than average. So if you are watching straight through and not leaving you are helping to push the graph into the hot section.
From the hot spots page on my video:
“The ups-and-downs of viewership at each moment in your video, compared to videos of similar length.
Above the average line, your video is hot: it’s retaining more viewers than average and they may be rewinding to watch that point again.
Below the average line, your video’s gone cold: viewers are not rewinding or may be leaving the video faster than the average.”